One, Two, Free, A Billion

Here’s today’s latest bunch of “ZOMGWTF FREE!!?1??!11!” articles. And this is just the lot that aren’t copies of previously posted articles. I haven’t slept for 48 hours. I swear to god I’m stuck to this chair keeping up with stuff. Gawd, I gotta remember to eat too…

Filter Mag PR ShotUS music mag Filter, erm… filter in with some Crimea news. I wanna say something funny but fucking dieing here, you know? If you know where the pic featured on Filter mag (to the right) is from, lemme know cos I can’t find it anywhere.

Music news site Atomic Ned copy n paste one of Owen’s mailouts. I wonder if an atomic ned is as tasty as it sounds.

Longest forum thread of the day discussing the story goes to The Velvet Rope Forums. The three pages mainly contain discussion of whether 128 kbps equals acceptable quality or not. If it ain’t edible, I don’t care.

Austrailian paper The Age give it quite a few paragraphs, while blog Three Imaginary Girls only give it two, and it was the second highest story at GQ Magazine a couple days ago.

Both the AV Club site and the Idolator site come with plenty of reader’s comments, with the latter being a very good read.

And finally, the Any Given Tuesday blog point you where you need to go. And I need to go rest.

The Crimea Giveaway New Album

Filter Mag PR Shot

London indie-rockers The Crimea plan to giveaway their new album online. Their self-financed sophomore album, Secrets of the Witching Hour, will become available to download at starting May 13. An actual cd of the album with artwork and liner-notes will also be available to purchase from their webstore for 10pounds.

The band hope to widen their fanbase and ultimately make more money from touring, merchandising and licensing deals than they would from sales of the album. By funding the album themselves, the band will also keep a larger proportion of ticket receipts and merchandising revenue. The PR, marketing, publishers and radio pluggers working on the record are waiving their upfront fees in the hope of taking a share of revenues further down the line.

Despite selling a respectable 35k copies of their debut album Tragedy Rocks, and scoring a #31 chart placement with the “Lottery Winners On Acid” single, the band were last year dropped by Warner Music.

Article from Filter, 30/04/07.

The Crimea to offer new album for free

If you can’t beat ‘em, join ‘em, says UK rockers The Crimea who, on May 13, will offer up their sophomore album, Secrets of the Witching Hour, to download for FREE. They aren’t the first band to take this approach (one of my personal favorites, Bel Auburn, did the same thing last year … but they certainly weren’t the first to do it), but The Crimea may be the most well-known band in recent memory to just give away their music.

Here’s what the band says on their website:

Let’s cut to the chase here, our second album, Secrets Of The Witching Hour, will be available from May 13. What’s more, it will be available for free, for ever, for you, from a secret location on the web that we’re currently working on. And you read that right, by the way. It’s free, folks. Free as a bird, Free as that dodgy band that sang ‘Alright Now’, free as something you have to pay nothing, zip, nada, rien for. And it’s amazing. So good. So much blood, sweat and tears, but so, so good. You’ll shit yourselves. And that’s a guarantee.

Eagle-eyed observers of the shop may also see that you can also buy the album. This is for those of you who like something solid in your hands from time to time. And who can blame you. It’s a shiny disc, with full artwork, lovingly crafted by our very own J. Udwin. It’s the option for traditionalists, for purists for people who need something a little more… well… round. It’s available for pre-order now, with delivery guaranteed on or before the 13th.

It’ll be VERY interesting to see how this thing plays out.

Article from Atomic Ned, 30/05/07.

Band tries to cash in on album freebie

THE Arctic Monkeys and Lily Allen have used the internet to get their music known, but British band the Crimea has thrown out the rule book by giving away its new album, Secrets of the Witching Hour, online.

By giving the album away it will expand its fan base and make more money from touring, merchandising and licensing than it could from the album.

“We’ve always strived to get the music out to as many people as possible” drummer Owen Hopkin said. “We want to harness the power of the internet. If it’s on there for free we’ll reach more people than the orthodox route of selling the record.”

Despite selling a handsome 35,000 copies of its debut album, Tragedy Rocks, and making the top 40 with the single Lottery Winners on Acid, the band was dropped last year by Warner Music.

The experiment is being closely watched by the record industry.

CD sales have been on the wane for a few years as consumers buy individual songs and cheaper versions of the album online.

Yesterday, Missy Higgins’ new album, On a Clear Night, become the most ordered release on Australian iTunes.

CD sales in Australia improved last year, but at such discounted rates they don’t make much money for the artists or record companies.

“Music will become a loss leader for all the other related income streams,” Warner Music Australia’s Michael Parisi said.

“As much as I hate to admit this, this is the way of the future.”


Article by Patrick Donovan for The Age, 01/05/07.

Why buy the cow when you can have the milk for free?

In the bold new world we live in, surrounded by this so-called “Interweb,” bands are finding new ways to get our attention. Well, the Crimea thinks that you might get to like them if they just give the new album away.

You can visit their website and download all of Secrets Of The Witching Hour for absolutely nothing starting May 13. Now, how this works on an economic standpoint is a little baffling — I suppose you’re going to have to fall in love with The Crimea so you buy the future works, but hey, I’m more willing to give ‘em a try if it costs me nary a red cent.

Article by Erik Gonzalez for Three Imaginary Girls, 30/04/07.

ALBUM GIVEAWAY TO SHAKE UP MUSIC INDUSTRY: An acclaimed indie band is to trial a new and very risky way of getting its name about. In the hope of significantly extending its fan base, the Crimea, whose first album sold a respectable 35,000 copies, will be giving away downloads of its entire second album, Secrets Of The Witching Hour, for free from 13 May. As CD sales continue to collapse, the music industry waits eagerly to see if these renegade tactics will eventually lead to the band making more money from touring, merchandising and licensing deals in the long run than it would from immediate album sales.

Article from GQ Magazine, 30/04/07.

The Crimea gives new album away for free

It’s surprising that no one has done this before, but London band The Crimea are all over the music press and blogosphere today with their announcement that they are giving away their second album, Secrets Of The Witching Hour, as a free download from their website, weeks before its official release. The “up-and-comers”–who were dropped from Warner Music last year after middling sales of their debut–plan to “forego the usual sales revenue in the hope of increasing the band’s popularity,” which will then allow them to make more money through touring and merch sales. Seriously, why hasn’t anyone else thought of this before now? All these column inches could have been yours!

Article by Sean ONeal for AV Club, 30/04/07.

UK Band Sanctions Free Distribution Of Album, Reaps Rewards In Column Inches Instead Of Cash

CrimeaSince people seem to be pretty into the whole “music should be free” concept these days, the UK band The Crimea’s experiment, in which it’s planning on giving away copies of its album in the hopes that they’ll make up the revenue on non-music items, is garnering a not-insignificant amount of ink today. From The Guardian:

By giving away the album in its entirety on May 13, the band hope to widen their fanbase and ultimately make more money from touring, merchandising and licensing deals than they would from sales of the album.

Despite selling a respectable 35,000 copies of their debut album, Tragedy Rocks, and making the top 40 with the single Lottery Winners On Acid, the band were last year dropped by their record label, Warner Music.

Like its major-label rivals, it is struggling with the structural changes to the record industry and, say critics, is increasingly unable to invest in long-term artist development.

The experiment is being watched closely by the industry and other artists struggling with the conundrum of how to make money at a time when CD sales are collapsing and margins are decreasing as a result of increased competition.

According to their MySpace page, the band is currently in Beijing, and their next two months are going to consist of one solid tour–one on which, they claim, they’re going to get a greater piece of the door-charge pie than they might have in the past. Will people go out to see them? Well, that depends on whether there’s a large live-music market for Conor Oberst devotees in the UK. (Seriously, there’s one song on there that sounds like Bright Eyes fronting the London Quireboys.) But what we’re wondering is how the album was financed. Was work on it started before or after the band got dropped from its major label? Did they have day jobs, or did they go into debt, Kevin Smith-style? Because it’s all well and good if their strategy pays off once the album was released–but we’re interested in how the act was able to get to this point in the first place, because that seems to be the key aspect of the “free-music” push that’s often overlooked.

(Confidential to the Guardian copyeditor who wrote this story’s headline: “Revolution”? What, are you fresh from the NME?)

Album giveaway could ignite music revolution
[Guardian Music]

Article from Idolator, 30/04/07.

The Crimea Giving Away Their Upcoming Album, Secrets of the Witching Hour

The Crimea

The Crimea have announced plans to give away their new album online. Secrets of the Witching Hour will be available to download on the band’s webpage,, starting May 13. If you want the album, it’s in their webstore for 10 pounds.

Secrets of the Witching Hour was self-financed by the band, after Warner Music dropped The Crimea last year. The bright side is that, by funding the album themselves, the Crimea will also keep a larger proportion of ticket receipts and merchandising revenue.

Don’t ask me to convert pounds to dollars. Not my thing.

Article from Any Given Tuesday, 02/05/07.

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2 Responses to “One, Two, Free, A Billion”

  1. Hey, thanks for the nod to Any Given Tuesday!

  2. Christopher says:

    Thanks for the Crimea post ;)

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